At last week's NATPE Content First event in Los Angles there was a lot of talk about pitching the next big unscripted show and creating the perfect sizzle reel.
What are the key concepts in today's TV environment: there's a lot our there and a lot more to come!
Experienced Producers remember that TV is a volume business. Hours upon hours of programming are needed in every expanding markets, channels and forms of media.
New shows are needed all the time, new ideas are welcome, original ideas are coveted.
Networks and producers are ready and willing to take your pitch and see your reel.
They can just as quickly pass on the idea, still searching for the next big thing. What happens when they have seen the reel and 'poof'! In two minutes you have had your chance. This means you should make your reel fast and sharp, make it sing about your show, make it simple and make it memorable... but make it cheap.
When ideas fly in and out of TV decision makers offices all day, his or her idea could be turn and burn. You have sunk your creativity and production prowess into the reel, just don't sink a lot of money.
This is a volume business, so plan and spend accordingly.
Kelly Sallaway,Producer for Kellan Media is tasked with the care and feeding of the Kellan Blog.