If you are producing or pitching a show the TITLE is the most important element of getting your show noticed.
Heres are words of wisdom from the TV Writers Vault
Television is a title driven medium unlike any other. It keys on brand identification, and demands efficiency and effectiveness in delivering the first message to the viewers... the Title. Any great idea for a TV show, especially if you are going to pitch a reality show, must have a great title.
A great title rolls off the tongue easily, provokes the imagination, and simply tells you exactly what you’re going to be watching. In reality programming, “Blind Date”, “Temptation Island”, “The Bachelor”, “Who Wants to Marry a Millionaire” are all good examples. Word play is always a good way to grab attention and create curiosity. “Meet the Parents” “Elimidate” “Joe Millionaire” “The Real World” “Around the World in Eighty Dates” are all specific to what their show is about, but use known phrases to create new titles that peak curiosity.
Most importantly, a title needs to support the concept of the show. If you have a title in mind before you write the synopsis or outline for the show, take a second run at alternative titles after you have developed your show. You may find that the show, after being outlined and developed, has taken on a new theme or concept and there may be a title better suited.
A title projects a feeling and provokes a thought process. So have fun, and invest your thought process in creating titles that make a viewer (and a Network) say, "I want to know what that is".
Kelly Sallaway,Producer for Kellan Media is tasked with the care and feeding of the Kellan Blog.