...chances are it will not be in a staff meeting
From 10 secrets to success form George Lois
Teamwork might work in building an Amish barn, but it can’t create a Big Idea. The accepted system for the creation of innovative thinking in a democratic environment is to work cooperatively in a team-like ambience. Don’t believe it. Whatever the creative industry, when you’re confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully … that’s you. Avoid group grope and analysis paralysis. The greatest innovative thinker of our age remains Apple cofounder Steve Jobs, a modern-day Henry Ford. Jobs was not a consensus builder but a dictator who listened to his own intuitions, blessed with an astonishing aesthetic sense.