NAB 2013

VEGAS: 
2013 Metamorphosis

The changing face of media and entertainment

What would make 1000 broadcast industry professionals fly to a desert town in the USA but the NAB show, (National Association of Broadcasters) at the Las Vegas Convention center. Nothing beats a face to face so no matter the advancements in technology, tele and video conferencing its still useful and fun to meet colleague in person, shake hands and discover the face on the other side of an email. You can't Skype a cocktail.


NAB's catchphrase is “Where content comes to life” Feeling a bit overwhelmed an under educated amidst all these satellite transmitters, sophisticated devices, hi tech computers, cameras and TV trucks (not to mention lots of robotic helicopters) we have to remind ourselves that the content transmitted over all these devices and delivered to eager consumers has to be created by someone.

As content creators we are the first step, the action button that gives this vast array of technology it reason d'etre. Instead of being intimidated we as writers, directors and production professionals should celebrate the process, realize our important role and that there are needs to be fulfilled at every step of the content delivery system.

The changing face of media and entertaiment speaks to the rapid chcnages in technology. On the industry side as it is being created and delivererd but also how the media is being consumed. The end users wants more, better, faster and though different devices. From 84inch HD TV screens to a 4 inch mobile display. Content has to translate to all the avenues , it has to travel and speak to the viewer. Ultimately it doesnt matter if it arrives in 3D and surround sound or on a phone it is the content manufacturers role to create something the viewer wants. No matter how it gets there it is our responsibility to employ both our art and craft to create that compelling story.  

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