WealthTV is changing its name. The upscale net is rebranding as AWE (A Wealth of Entertainment) starting October 1, a result of "misperceptions that the old network name was financial related or elitist," said network Pres Charles Herring. Programming will still feature "fast cars and expensive homes," promised Herring of the cable net, launched in 2004 (tag line: "It's your life, spend it well").
Kellan Media joined the good fight by volunteering to help produce an Anti-Bullying campaign. The project which is an original music video and PSA was created by Marcus Tyrell, Directed by Dominic Ross and Produced by Amanda Mahan.
Discovery Channel U.S. and Discovery Networks International announced a $500,000 fund to invest in daring ideas for programs about science, adventure, natural history and more. Exec VP and Chief Content Officer of Discovery Networks International Luis Silberwasser described it as a "challenge for producers to bring us ideas as ambitious and innovative as Planet Earth and North America. We have a unique opportunity to enlist the world's best production companies and make their most ambitious ideas a reality." Not to mention get first dibs on those bright new ideas.
It's time for a reality-TV reality check. Even top executives and producers admit that the genre has become tired — an overload of singing battles, food challenges, screaming housewives and dating competitions. "We've been in a huge reality drought," says Greg Goldman, the new president of Studio Lambert USA, which produces Undercover Boss.
The broadcast networks continue to coast on the enduring success of veteran franchises like Survivor, but they're not minting many new hits. In cable, the success of docuseries like the Real Housewives franchise and Love & Hip Hop has led to a glut of such shows.
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Pitching your show.
Reality has the same elements as any other type of show. You need all of them:
Reality Show Pitch Proposals
Heather Hale shares these insights in Script Magazine:
Do‘s and Don’t‘s of what ought to be in your pitch proposal.
Think: intriguing premises populated by unique characters in fascinating, unfamiliar worlds.
This year's Fortune Brainstorm Tech put much focus on television and how it will evolve in the future as it faces new competition from video services such as YouTube, mobile video, and over-the-top services. YouTube is gaining traction among younger viewers in particular, as are new services like Aereo, but representatives from the traditional networks and cable companies were optimistic about both existing and new business models. James Murdoch, deputy chief operating officer of 21st Century Fox, declared, "it couldn't be a more exciting time to be in television."
Here are some of the sessions that talked about the transition TV and video brands are facing. (more in FORTUNE)