Bloody brilliant: Getting a TV-ready look on a web budget
The semi-improvised, seat-of-the-pants, let’s-put-on-a-show freshness of digital projects is a big part of their appeal for fans.
But the ultra-low budgets that dictate this aesthetic for most productions outside the Netflix-Amazon Studios orbit can present some daunting challenges for people like costume designer Vanessa Driveness and other crew members in the various below-the-line departments, from set design and makeup, to stunts.
If they fail to overcome those challenges, producers are stuck with footage that looks more like dad’s VHS cam Christmas pageant recordings circa 1995, and less like the increasingly broadcast-like content viewers have come to expect.
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